twiddling
dafremen Someone mentioned in too_damn_long that they missed people blathing about single words. Well twiddling seemed like a good place to start:

twiddle: twist, move, or fiddle with (something), typically in a purposeless or nervous way

This reminds me of fashion. Not the business of fashion, mind you. The influence and need for constant fashion updates that result in mounds of clothes no one wants to wear. And it seems like they do it just to remain relevant because they're afraid of getting left behind. This nervousness becomes even more noticeable as they slip into irrelevancy. No one's twiddling with good ol t-shirt and jeans.
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