give_me_the_night
raze i fell in love with a commercial once.

in 2005, just before christmas, a new ferrero rocher ad started airing on tv in heavy rotation. well-dressed pretty people danced at an elegant dinner party that resembled a very expensive chocolate-themed rave.

the soundtrack was what hooked me. it was a dreamy trip-hop deconstruction of "give me the night". every time it came on tv, i was mesmerized. i wanted to bottle those thirty seconds of music and play them on a loop forever.

after a few weeks, the commercial all but vanished. there were only two stations still airing it, and it would only show up late at night as an occasional isolated event.

the adtunes message board thread i visited to try and find out who was singing the song still exists online. it helped to know i wasn't the only one who was transfixed, but no one was able to dig up any useful information.

i started spending hours in front of the tv with my vcr on, my thumb hovering over the record button, studying blocks of terrible late-night commercials in the hope of capturing the snippet of music i couldn't get out of my head.

i came close twice. both times i wasn't quick enough. i missed the first few seconds. that wasn't going to cut it.

one night the commercial aired and i didn't even try to record it. i stared at the screen and let it wash over me. i decided i wasn't going to sleep until i got what i wanted. i was going to will it to appear again.

when the next commercial break came around, i hit the record button during an ad for moisturizing lotion. i knew all the hours i'd spent forcing myself to sit through horrifying promotional shit were about to pay off. i could feel it.

the very next commercial was the one i'd been chasing for months. and now i had it on tape. i did a little celebratory dance in bed.

of_course, today anyone can watch it on youtube anytime they like:

https://www.youtube.com/watch?v=iDaaETgxFJY

thanks to the internet, i now know the weathertunes song "she comes walking" contains some of the same musical elements as this chocolatey partial cover version of "give me the night". that leads me to believe daniel and roland voss took their existing instrumental track and repurposed it as a quick bit of spot music with a vocal hook sung by a session vocalist. and that means one of them might still have a wav file of their little holiday jingle sitting on a crusty old hard drive somewhere.

i've got half a mind to shoot them an email and see if anything comes back. you_never_know.
211216
...
tender_square george benson's "give me the night" is one of my fave song's of all time. 211216
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