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epitome of incomprehensibility
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The Principle of Limited Alliteration turns on the axiom that "two's company, three's a crowd."
It turns on an axiom because an axiom sounds like an axis. This data plan offers unlimited puns.
I was waxing nostalgic last night on the comment thread of a different blog about my brother and Lego. Lego isn't made of wax, is it? Good. It'd melt.
Anyway, my brother would make up stories which took the Lego characters to different places of the globe. Those I remember are Brussels, Belgium; Kodiak Island, Alaska; and somewhere in Qatar.
At one point I suggested calling a Qatari villain Qazam Qazam, but he thought that was silly. He'd called an Australian bad guy Mike Million, and we both agreed to call an ethnically-stereotypical mafia dude Alfie Alfuto - never mind that "Alfuto" isn't an Italian name - but three words in a row that started with the same letter were too much. Alfie Alfuto from Italy is okay; Bruno Bertrand from Belgium would not be. If there's someone from Belgium called Bruno Bertrand reading this right now, don't worry. People hardly call you "Bruno Bertrand from Belgium," do they? They might call you Bertie, but that's their problem.
A creative writing teacher of mine told me about an editor who would wince at alliteration in general. Wince witheringly.
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