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epitome of incomprehensibility
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I've had the idea for a long time that things that are more familiar tend to be more attractive, and that this is one impetus behind advertising... not so much to prove to you that X product is better than Y product, but to make you more familiar with X product than Y, so that when you go to the store and see X product, you think "Oh, I know that one! I'll take that one!"
Funnily enough, there is a commercial involved in this anecdote, but I don't remember what the product was it was selling. Some kind of cell phone, or is that just mental association of sell/cell?
Okay. To the point! At the jazz festival I'd bought a CD by Whitehorse called Leave No Bridge Unburned because I liked the title and I'd heard one of their songs before. The title reminded me a bit of another musician here... probably you know who you are. More rock than jazz. Anyway, I was listening to this, and I came across the song "Downtown" and realized, "Hey, part of this was in a commercial that I heard a hundred times."
I started listening to it more closely to see if I liked it better than the other songs.
(Interruption: I remember what the commercial was for! Or sort of. Some local radio station.)
It was fast and catchy, which made it no worse or better than the other songs, but more the kind of thing that would work in a commercial. I did feel an urge to dance to it, but I'd also felt that about another song in the album.
In the end, I guess I sabotaged my exercise by listening to the song with an analytical rather than an emotional ear.
Sometimes, I tell you, my ears just aren't emotional enough.
Anyway. My favourite part of the song (both ears tell me) is the drum solo at the beginning, which isn't in the commercial at all. It's a loud, energetic, crash-and-clang thing and I like it.
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