you_taste_like_whiskey_and_sunshine
raze an email with this in the subject line shows up, and i think maybe someone with a poetic bent is responding to a message i sent and forgot sending, or wants to collaborate, or something.

but no. it's someone trying to call attention to a kickstarter campaign in an effort to fund a self-published book. and i don't know them. and i don't know how they got my email address.

kind of tempting to respond with, "you taste like aftershave and fog."
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raze i responded instead with some heartfelt advice about writing emails that aren't so impersonal, digging deeper and getting more spontaneous, instead of recycling what's on kickstarter word-for-word and forwarding the same message to everyone.

her way may be the faster way to go, but it isn't always the most effective. people tend to get more interested in a project when it feels like you're talking to them about it directly. not addressing everyone and no one at once.

things can get pretty cold and impersonal now with social media overload. you want to build a meaningful audience? short-circuit that shit. bring the personal element back.

of course she said nothing back. which sort of proves my point.
170321
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