wheat
epitome of incomprehensibility In French, is "blé" like "dough" or is Kijiji just trying to "make 'fetch' happen" re: Mean Girls?

Okay, that sentence wasn't too comprehensible even by my standards. I mean, is the French word for wheat often used to mean money? Because the Craigslist-like company Kijiji seems to think so, since it sent an advertising email with the tagline "Ajoutez plus de blé dans votre portefeuille quand vous faites le ménage" next to a pile-of-cash emoji.
220517
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e_o_i (literal translation: "put more wheat in your wallet when you do a clean-up") 220517
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