mores
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mo⋅res
  /ˈmɔreɪz, -iz, ˈmoʊr-/ Show Spelled Pronunciation [mawr-eyz, -eez, mohr-]
plural noun Sociology.
folkways of central importance accepted without_question and embodying the fundamental moral views of a group.
Origin:
1905–10; L mōres, pl. of mōs usage, custom

Synonyms:
customs, conventions, practices.
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